The Buckle, Inc. (NYSE: BKE) is an upscale retailer selling apparel, footwear, and accessories for fashion-conscious young men and women.[1]
| Type | Public (NYSE: BKE) |
|---|---|
| Industry | Retail |
| Founded | 1948 |
| Headquarters | Kearney, Nebraska |
| Number of locations | 428 (October 2011)[2] |
| Area served | Domestic |
| Key people | Daniel Hirschfeld, Founder and Chairman Dennis Nelson, President and CEO |
| Products | Apparel, footwear, accessories |
| Services | clothing retail, free alterations, layaway, free gift wrap (physical store) |
| Revenue | US$898 Million (FY 2009)[3] |
| Operating income | US$199 Million (FY 2009)[3] |
| Net income | US$127 Million (FY 2009)[3] |
| Total assets | US$489 Million (FY 2009)[4] |
| Total equity | US$354 Million (FY 2009)[4] |
| Employees | 6,700(2007) [5] |
| Website | www.buckle.com |
Contents |
Buckle began as a men's clothing store in 1948 in Kearney, Nebraska. The first store was founded by David Hirschfeld and operated under the name "Mills Clothing". His son, Dan, took over the operations in 1965. In 1967, a second store was purchased and operated under the name "Brass Buckle". At that point, the Company began selling more casual men's clothing and by the early 1970s Brass Buckle had developed into a denim-based store. In 1977 the Company introduced women's apparel and has since evolved into the store you shop today. In 1991, Brass Buckle changed its name to The Buckle, and in 1992 the Company went public on the NASDAQ and traded as BKLE. In 1997, The Buckle moved to the New York Stock Exchange where it now trades under the symbol, BKE.
Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, fashion tops, sportswear, outerwear, accessories and footwear.
Men's and women's brands found at Buckle include: BKE, BKE Boutique, BKE Sole, Buckle Black, Big Star, Big Star Vintage, Reclaim, Daytrip, Guess?, !It Jeans, Lucky Brand Jeans, MEK Denim, Miss Me, Jack B.B. Dakota, Gossip, See Thru Soul, Zoo York, 7 Diamonds, Truth, Manchester, Silver, Roxy, BC Ethic, Bullboxer, Dr. Martens, Billabong, Mia, O'Neill, Hurley, Obey, Fossil, Rocket Dog, Rampage, Report, Puma, Steve Madden, Yellow Box, Raisins, Reef, Becca, Sinful, Jedidiah, Volcom, Flojos, Sanuk, Filter, Naughty Monkey, Affliction Clothing, Von Zipper, Ed Hardy, Archaic, DC, Division E, Marc Ecko, Pop Icon, Projek Raw, RVCA, RZST, Converse, K-Swiss, Rock Revival, Bed Stu, Bullboxer, Diesel, English Laundry, Kenneth Cole, Roar, Zoo York, Antique Rivet, Xtreme Couture, Aqua VI, Throwdown, American Customs, American Fighter, Buffalo, Crash & Burn, Nike 6.0, Nixon, Fox and Xzavier.
The company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, free gift–wrapping, layaways and a frequent shopper program. Employee Commission is 3 percent. Most stores are located in upscale malls across the country and have an online store at buckle.com.
Buckle screen printing is a full-service solution offering a selection of promotional merchandise to outside athletic teams, organizations, clubs and individuals.